They spend 200K and come up with this? Metronatural? Sounds too much like metro-sexual to me . The state slogan they came up with was "Say WA" get it?? Hey pay me 200K and I'll come up with something much better!
New slogan for Seattle publicity: 'metronatural'
October 20, 2006
By Associated Press
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SEATTLE - Metronatural.
That's the new tagline for an advertising campaign by the Seattle Convention and Visitors Bureau.
The bureau says the "brand concept was designed to highlight Seattle's rare and uniquely marketable combination of urban and outdoor experiences."
The slogan was developed over a year at a cost of $200,000.
The bureau says it expects its 1,000 member businesses to incorporate "metronatural" into their advertising, Web sites, brochures and public relations.
The bureau says Seattle had more than 9 million visitors last year, and the bureau hopes to attract more conventions, cruise ship visitors and other travelers.
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